How Mentsight will measure AI visibility

How websites are analysed

When a user adds a website, Mentsight will read a limited set of public pages to understand what the business does, who it serves, which services and locations it describes, and what language it uses. It will not edit the site, connect to a CMS, or treat the crawl as a complete website audit.

How prompts are generated

Mentsight will draft customer-style prompts from the observed business context. The planned prompt categories are:

• Discovery: broad questions about who can help.
• Services: questions about a specific service or need.
• Location: questions involving a city, region, or service area.
• Comparison: questions that put businesses or approaches side by side.
• Audience: questions about fit for a type of customer.

These categories cover different customer intents. They are not a claim that every possible search is represented.

Why users approve prompts

Prompt wording changes the answer. Human review helps remove questions a real customer would not ask, correct a wrong assumption, and add a useful question Mentsight missed. Only approved prompts will be sent for analysis.

How requests are run

Approved prompts will be sent to a web-grounded AI provider. Mentsight will keep the response and citation information returned for the run, then extract the report details. The provider may change over time, but each report will stay tied to the original answer and its citations.

What the evidence terms mean

Mentioned

The business name appeared somewhere in the answer. This does not imply a position or level of prominence.

Cited

One of the returned citation links points to the submitted website. External links remain separate.

Position

The business's order among explicitly recommended businesses. It is recorded only when the response actually presents an ordered recommendation.

Opportunity

An evidence-backed idea to investigate, based on observed answers and site context. It is not a guaranteed improvement.

How competitors are identified

Competitors are other businesses that appear in answers for the approved prompts, including answers where the submitted business is absent. They are not a complete market map or proof that every named business competes directly.

How opportunities are generated

Opportunities connect a recurring pattern to something worth checking. For example, an answer may name competitors for a service and location while the submitted site has no clear page covering both. Each opportunity should point back to the answer or page that suggested it, and a person should review it before making a change.

Why reports change

• The model or provider may change.
• The web index and cited pages may change.
• Prompt wording or the approved prompt set may change.
• AI output can vary between runs.
• The business website and competing public pages may change over time.

What Mentsight cannot determine

Mentsight cannot guarantee an AI ranking, provide a universal visibility score, attribute every result to one specific page or change, or reveal proprietary ranking algorithms. A citation or mention is evidence of one observed response, not a forecast. Read the AI and agent guide for the current product scope and limitations.