SEO is still the foundation
Search engines and web-grounded AI systems need to find and understand public content. Keep important pages open to search crawlers, give them descriptive titles, link related pages, and make them fast and easy for people to use.
SEO helps people and search systems find and understand your site. GEO focuses on how AI-generated answers represent and source it.
Where GEO can be useful as a label
GEO is useful when you are checking how AI-generated answers describe a business, which sources they cite, and what information may be missing. It does not justify stuffing every synonym into a page, making hundreds of near-duplicate URLs, or promising a preferred answer.
- Make important information clear to people and search systems.
- Publish original, useful material rather than generic summaries.
- Link related pages with descriptive, user-helpful anchors.
- Measure actual answers and sources when you need to understand AI visibility.
A practical rule
A change may be a sound SEO improvement when it is accurate, useful to people, and makes public content easier to find. If it exists only to manipulate an AI answer, such as hidden text or mass-produced near-duplicate pages, do not build the strategy around it.
See how Mentsight applies this approach in the measurement methodology and other guides.